INTRODUCTION

In this blog I will look at the how widley used Adobe Photoshop is. I will look in to the differant areas of visual media that Photoshop is involved in and what aspects of Photoshop these areas favour. With each blog i will include a visual example and I will end this blog with an overall conclusion stating what I have learnt about how vast the use of Photoshop actually is.

ADOBE WALL

Adobe have created an new interactive for the general public in New York, they have unveiled an interactive wall on the side of Virgin Megastore. As pedestrians walk past the wall, infrared sensors will lock on to the person closest to the wall, who will then be able to control a projected sroller feature on the wall.
This scroller will control the amount of animation, colour and music that projects on the wall, depending on how fast the person walks past, and will decrease back if the person walks back the way he or she came. When the person reaches the end of the wall it stops creating .
Each person that has walked the along this wall and had control of the scroller will have the final design of their wall in full view , above the campaigns message
“ Creative licence : take as much as you want.”
The wall is 7 feet high and 15 feet wide, and will be created in London's Piccadilly circus Virgin Meagstore later this summer.
The wall was created using Adobe tools, by Brand New School, a directing collective that designed the animation, and Obscura Digital, a San Francisco based technology and video deisgn agency. The wall is intended to switch its attention, and control of the slider, to anyone who gets close to it, but even activity and movement in the background will affect some of the animation.
The idea was to make the wall “ a single and multiuser experience simultaneously” and I think it has defiantly achieved their goal of doing so and look forward to seeing in London's West-end.