HOOKED ON PHOTOSHOP

As I researched the world of advertising for signs of Photoshop, the campaign that stood out to me the most was this NHS’s antismoking posters. They have cleverly used a play on words and imagery for shock value and to emphasise the seriousness of the subject. I do not think that the NHS advertisers actually made these people stick a hook through their cheeks. I think it is more likely that a skilled Photoshop designer/photographer had something to to do with it rather than a sadistic fisherman.
A photograph must have been taken with the woman's lip being puled painlessly and then via cloning tools the hook was manipulated into the photograph. With the expression on the woman's face and the skilful use of Photoshop cloning tools the poster achieves its realistic shocking effect that this campaign was after.